Hi, I’m Amy.
I help people translate complex ideas into clear websites, content, tools, and systems.
My background spans tech, communications, and graduate training in counseling, so my work is practical, technical, and deeply human.
What I Do
I support organizations and individuals who are doing meaningful work but don’t have the time or capacity to wrangle the digital side of it.
That includes:
Digital presence & communications
Website clarity and structure (Squarespace-focused)
Content, SEO, and AI-readiness
Presentations, documents, and visual cohesion
Tech and systems support for small teams
Most of my work is done through contract or retainer-based engagements, and is designed to be flexible, practical, and sustainable.
How I Work
I’m not an agency, and I’m not a one-off freelancer. I work as an embedded partner and help teams:
Reduce friction
Streamline processes
Increase clarity
Present themselves professionally online
Avoid overbuilt tools and unnecessary complexity
If you’ve ever thought “we should fix this, but we don’t have time”—that’s usually where I come in.
A Bit About Me
I have over a decade of experience in product leadership, writing, and communication from the tech sector. I hold an M.A. in English and I’m a graduate student in Clinical Mental Health Counseling at Marquette University. I’m passionate about improving mental health systems and simplifying tech for people. Currently, I’m co-founding VeedaMom, a mobile app that provides support for pregnancy and postpartum care. My interests include maternal mental health, narrative therapy, and the intersection of counseling and technology. I’m a mother of two, a lifelong learner, and an advocate for inclusive, empathetic, and sustainable clinical practice and technology.
Let’s Work Together
If you’re looking for thoughtful, execution-focused support without the agency overhead, I’d love to talk.
