Writing
What Your Lead Form Actually Needs in 2026
Your lead form is the 'front door' to your business data. If you aren't asking the right questions at the start, you're creating a tangled mess of admin later. Here is the minimum amount of info you should be collecting to find more clarity, better leads, and a lot more peace of mind.
Why You Should Be Using AI for Your Business in 2026 (Even If You Hate AI)
Think AI is taking the soul out of your work? It might actually be the key to saving it. We’re diving into why AI is the essential infrastructure for small businesses in 2026 and how it can actually create more room for real human connection.
Social Media for People Who Secretly Hate Social Media
You don’t have to love social media to use it well. But if you run a business, nonprofit, school, or mission-driven organization, you do need a digital presence that functions. Social media today is considered infrastructure, credibility, and narrative control.
The Quarterly Digital Refresh: How to Clear the Clutter and Keep Your Systems Running Smoothly
Our digital systems need a little bit of love to keep running smoothly. If your desktop is a mess and you’re still paying for apps you don't use, this simple quarterly checklist is for you. Here is how to clear the clutter, save a little money, and make sure your 'digital plumbing' is leak-free.
Why I Care About Systems (And Why Your Tech Should Never Be Soul-Sucking)
If your daily admin tasks feel soul-sucking, it's time to look at your systems differently. I believe technology should be a tool that protects your time and energy, not another thing on your to-do list. Here is why I’m obsessed with building better digital plumbing and how it can help you get back to the work you actually love.
How (and Why) to Set Up Automated Email Responses
Your inbox shouldn't be a source of constant anxiety. Automated email responses are one of the simplest ways to manage expectations and provide immediate help to your leads without staying glued to your phone. Here is how to set them up so they feel personal, helpful, and supportive of your boundaries.
How Do Marketing Emails Know My Name? (Explained Simply)
How do emails know your name? It’s personalization through dynamic fields. Here’s how it works and how small businesses can use it too.
Why Collect Information on Customers? (Beginner’s Guide)
Collecting customer information helps you stay organized, build relationships, and market effectively. Here’s what to ask on forms and why it matters.
The Domain I Wanted Is Taken. Now What Do I Do?
Your perfect domain name is taken. So, now what? Don’t panic. This guide shows you how to check ownership, buy domains, try smart variations, and still get a name you’ll love.
Why Are Some Domain Names So Expensive?
Some domains cost $12, others cost thousands — why? This post explains what makes domains expensive, from age and SEO history to keywords, demand, and brand power.
What Is the Difference Between a Domain and a Website? (Beginner’s Guide)
A domain is your online address, while a website is the house people visit at that address. This guide explains the difference between the two in simple terms with examples and FAQs to make it clear for beginners.
com vs .net vs .org: Which Domain Ending Is Best for Your Website?
Wondering which domain ending to choose? Learn the difference between .com, .net, .org, and modern options like .co or .ai and discover which is best for your business website.
What’s the Difference Between a Domain, Hosting, and a Website?
If you’ve ever thought, “I bought my domain, so why isn’t my website live?”, you’re not alone. These words get tossed around like everyone should just know what they mean. But most small business owners aren’t in the tech weeds, and honestly? You shouldn’t have to be.
5 Things Every Website Needs Before Launch
Your website doesn’t need to be perfect before you hit publish. It does need a few non-negotiables in place, though. These five basics will make your site feel professional, trustworthy, and ready for visitors.
How to Choose a Domain Name (Beginner’s Checklist)
Choosing a domain name doesn’t have to be hard. Use this beginner-friendly checklist—short, memorable, brand-safe, with renewal and social handle tips—to pick a domain you’ll love for years.
Squarespace vs. WordPress: Which One Is Right for You If You’re Not Technical?
Both are popular. Both can create a beautiful site. But they feel very different once you’re inside. If you’re not a tech person (and don’t want to be), here’s the plain-English breakdown.
3 Quick Website Fixes That Make You Look More Professional Instantly
3 Quick Website Fixes That Make You Look More Professional Instantly. Sometimes your website just needs a few small tweaks that make a big difference. If your site feels a little “DIY,” here are three quick fixes you can make today that instantly level it up.